Packaging boxes are a packaging material that is use for packaging products. It is generally make of paper, corrugate fiberboard, or plastic, and they have the power to attract customers with their packaging style.
The packaging boxes can also provide information about the product inside it, making it more attractive for the buying decision-making process. For this purpose, most companies use printed boxes because they are very effective in this regard. But there are several other techniques that will serve this purpose.
In this article, I will show you five ways on how you can decorate and print information on packaging boxes so as to make them more effective in increasing sales and profits!
Importance of Custom Printed & Decorated Packages:
You should decorate and print your product’s packaging boxes because of several boxes. Some of the key reasons are:
- It attracts the attention of customers.
- Helps in delivering product information.
- Increases packaging design awareness among people.
In order to have a clearer picture, here are some examples:
Printed Boxes for Personalized Customization & Branding:
Printed boxes may be used as a marketing strategy because it is one of the most effective ways to promote your brand or products and gain customer loyalty. This packaging style helps companies creating their own unique identity that makes them stand out from competitors. So, they can capture a larger market share with personalized packaging designs.
For example, if you want to have a box that is eye-catching and different from other boxes, then printed boxes would be a perfect choice.
In addition, you can print your packaging boxes with the logo of your company on them. There are many printing methods to decorate and customize packaging boxes like screen printing, foil stamping, etc., which will help in adding an attractive look to printed packaging box designs that will grab customers’ attention at once!
Decorated Packaging Boxes for Convenience:
If you want people to use your product more frequently, then they should be able to find them easily when needed. In this regard, decorated packaging boxes may make searching easier because these types of decorative packaging styles ensure easy identification from a distance among other products.
For instance, if you need candles or essential oils in emergency situations but cannot find them because they are packed among other packaging boxes, printed packaging boxes can be a savior.
Printed Packaging Box Designs for Different Industries:
It is good to have something that sets your product apart from the competition, and printed packaging boxes will do just that! You can enhance the look of your packaging with attractive printing styles like foil stamping if you want customers to notice it in a crowded store or screen printing which comes with excellent color contrast options.
Also, emboss packaging designs on which raise images are create by pressing. Them into paper pulp using hot steel dies at high pressure along with debossing techniques where words/designs appear sunken below the surface area ensure long-lasting impressions even after years of usage.
Finally, I would like to briefly mention that packaging has a significant impact on the choices of customers. That is why it is necessary for companies and manufacturers to invest in packaging boxes so they can be prepare when sales start increasing!
5 Ways to Decorate & Print Information on Packaging Boxes
In this process, steps are taken to print packaging boxes in order to convey information. Or images that will help with the marketing of products. Printing is done by using different printing techniques like screen printing, digital printing, etc.
The most common method for packaging box decoration and printing is silk screening which has been use for decades. Because it paints an even layer on the packaging surface without any bubbles or wrinkles. It can be apply to corrugate cardboard packaging boxes as well. This technique makes use of stencils made from thin sheets of metal/plastic. Where design elements are cut out at specific shapes per each color require within a graphic image.
Digital prints are gaining popularity nowadays due to their versatility in terms of designing them according to size requirements & designs. It is the best alternative to silk screening for packaging boxes because instead of printing colors on the packaging surface, it prints images/text directly to them.
You can get these printing services from custom packaging printing services in your area. So, find out a suitable partner and ask him to provide you these printing services to promote your business.
Labeling:
This technique uses adhesive-backed paper to print packaging boxes. There are different types of labels like flat or hang-over labels. They can be print in both offline as well as online methods for packaging boxes.
This technique is usually use for packaging boxes that are being send on retail packaging. It enables the product to be more visible and distinguishable from other products, which eventually helps in better sales or visibility of the packaging box.
Engraving:
Engraving packaging boxes is the process of carving images or text on packaging boxes.
This technique is mainly use for luxury packaging boxes to create a sense of quality, durability, and exclusivity. It gives an expensive look which helps in increasing sales as well because it attracts more customers towards itself.
Embossing/Debossing:
Embossing: This method is used when you want your packaging box design to stand out such that shadows & raised elements (like logos) add depth/dimensionality to it. It works by utilizing a heated die that presses into the surface material, making an impression underneath with its shape only while the surrounding area stays cool, resulting in a reversed image on the packaging surfaces, which will come through after printing them!
Debossing: This process involves using dies (just like embossing), but instead of pressing their shapes onto packaging surfaces, they push packaging surfaces into their shapes resulting in a sunken image that’ll come through after printing them!
Foil Stamping:
This process also uses heated dies to apply pressure on packaging surfaces, only this time it’s with a thin layer of foil instead of plastic. The result is that the packaging surface gets cover in the foil. Which will then come through from underneath after printing.
There are several other techniques that are very popular effective in your product’s packaging. It’s your decision that which services you adopt for your packaging boxes.
