When we have so much technology at our disposal, it seems strange that email is still such an important tool for marketers and businesspeople of all types. In this article, we have covered the The best email marketing tips for beginners.
My parents are probably the only people who communicate via email outside of the business world, but for marketers around the globe, this platform is still thriving.
Last week, I wrote a list of social media tips for beginners and thoroughly educated myself in the process. This week, I decided to do the same for email marketing.
Email marketing tips for beginners: I will concentrate on five key areas:
Getting started
Content
Subject heading
Sending
Managing subscribers
Getting started
Define your audience. Ensure you are aware of the recipients of your emails and the type of content they are likely to appreciate.
You can deliver content to a more specific audience by dividing your email list into targeted segments. This is likely to be more effective than sending a mass email to all of your contacts.
Always obtain permission before adding people to your email list. Utilize a double opt-in system if possible.
Learn how to circumvent spam filters. Your email marketing client should provide guidance in this regard. Refer to it whenever sending an email.
Spam
Invite individuals to join your email list. There are numerous ways to accomplish this, including asking customers during the checkout process. You could utilise a pop-up, but be careful not to annoy users.
Offer people something in exchange for their registration. Why should anyone be interested in what you have to say? They must gain something, such as access to exclusive content or special offers. Or at least the promise of information that is actually useful.
Request that followers sign up for your email newsletter on social media.
Do not purchase email lists from a shady data company. If you wish to reach a specific audience, it is preferable to request inclusion in an established newsletter in your industry.
Content
Customize your content for a specific audience to increase the likelihood of engagement. The segmentation of your email list facilitates this.
Make it specific.
This does not imply that you must personalise your email for each recipient, but you should try to write it as if you were only sending it to one person.
Be human.
People will be more interested in what you say if you use everyday language. If you speak like a soulless corporate robot, your audience is likely to tune you out very quickly.
Terminator
Appeal to individuals’ emotions. People are significantly more likely to engage with your content if you can elicit an emotional response.
You can use a sales crm tool to manage your leads.
At a minimum, provide truly useful or timely information.
Include a call to action always. Naturally, you want people to enjoy reading your email, but don’t lose sight of the end goal: you want them to take action.
Avoid lengthy, uninterrupted blocks of text. Refer to our formatting guide for blog pages for more information on writing for an online audience.
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Employ imagery. This effectively breaks up the email and enhances its visual appeal.
But keep in mind that images are disabled by default on many email platforms, so ensure that all your important messages are in text format.
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Utilize numerous subheadings and white space to make the content easy for readers to scan.
Do not overuse people’s names. A small amount of personalization is acceptable, but excessive personalization is creepy.
Ensure that your emails are appropriately branded. Or “on brand” if you prefer marketing jargon. Again, this may seem obvious, but you want your emails to be consistent with the rest of your content and easily identifiable as coming from your company.
Include contact information in case recipients of your mind-blowing email wish to get in touch.
Include and double-check all links. It may seem obvious, but that does not diminish its significance.
Add links to your images in addition to your text.
Connect to your social media profiles. People who enjoy the content of your email may be interested in what you have to say elsewhere.
