On-page SEO is the quintessential process of tweaking the content of a particular page. The internal links are also checked to improve the search visibility in this process. Your SEO always needs to be on point. Having a high overview of how Google and other search engines work is crucial. The job of the search engines is to send out crawlers and spiders to explore the internet.
They also follow the links from one site to another and build a map of the content called a search index. In exploring places, the crawlers also evaluate the content and determine what kind of information it contains. The search engine’s algorithm also uses the data to determine how well the range of that specific site answers queries from different users.
The algorithm of Google is updated frequently, leading to rankings changes, which require optimizing the website to improve the rankings.
Mentioned below are the 12 essential On-page SEO factors-
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E-A-T
The premise on which Google weighs one’s site is based on E-A-T. It means expertise, authoritativeness and trustworthiness. Google has confirmed a few elements of E-A-T. The on-page signals play the most vital role in its evaluations.
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Keywords
The most ideal way to tell the audience about the content of your website is by answering a user’s question. Pages that feature keywords used in a particular query, whether in the body, headings or both, are likely relevant to the search they have made. If you are optimizing a furniture store’s website, you would want to include keywords such as sofa or dining room.
If it is a lavish and expensive furniture store, you want to ensure that long-tail keywords are also included. It is essential to know what your target customers are searching for and create the content that boils down to their requirements and consists of these terms. It is also an excellent idea to research.
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SEO writing
One should create content that prioritizes search engines and converts human visitors to your site into your audience. Below are some essential things you should take into consideration-
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Emphasize readability
The content you write should be scannable, and users can quickly find the information that they are looking for.
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Do not overuse keywords.
Keyword stuffing is the technique that was used in the past by SEO professionals to game the system. Google takes a dim view of the sites that overuse keywords, and if you’re caught doing this, your page could also demote in SERPs.
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Keep sentences and paragraphs brief.
If one has clicked on a webpage only to be assaulted by an unbroken wall of text, it is hard to read lengthy pieces of copy.
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Use subheadings
Subheads stand out because of their size and attracting attention from people scanning your page. One should use an ample amount in the content they are writing.
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Use bulleted lists
Bulleted lists are an excellent way to break information into easily digestible chunks.
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Visual assets
Using different images and videos makes your page more visually attractive to visitors. It also gives you an opportunity to boost your SEO. You should make sure that you’re optimizing the text whenever possible.
One should always be aware of the file size to prevent slow loading. HTML is the code used to structure your web pages and their content. It tells your search engines what the page is all about and where they should rank you.
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Title tags
Title tags are where it is crucial to focus more on the details. This snippet of code allows one to give a webpage a title. In context with other on-page elements, it can also help you build context and demonstrate the relevance of the site.
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Meta description
These elements are a very crucial ranking factor of SEO. Meta descriptions give the searchers a better understanding of what your page is exactly about.
Many people use ON-page SEO services as essential because many of the signals Google uses to rank web pages come from on-page elements. It is optimizing web pages to rank higher in search engines.
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Image optimization
One should include SEO-friendly alt tags and choose the correct format and file size for fast loading. It is very much essential to ensure that all the images are mobile-friendly.
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Resize your images
Image size and file size are two very different things. The file size is the amount of space needed to store the file on the server, and the image size refers to the dimensions of an image.
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Compression rate of the image
If a person compresses an image too much, the file size becomes small, but the quality of the image is poor. When one uses a low compression rate, the image quality is high, but the file size is enormous.
Hence, you should look at the compression rates and see what works best for each image.
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Add image structured data.
Adding structured data to your pages helps the search engines display the images correctly.
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Geotagging
Times are changing very fast and so is the economy. Most businesses still operate at a local level. One should connect with the people in their neighbourhood by optimizing the ON-page local SEO.
Below are the three main SEO tactics to consider when focusing on the local traffic-
- We are optimizing the local listings and citations that include name, address and phone number. One should also take a proper look at the website URL and business descriptions.
- It is essential to optimize the local content including accommodating the ‘near me’ searches, and it provides location-based range for buying a local website or a blog.
- One should also optimize and build links with other local businesses and organizations.
One should also include the name of the target location in the keywords and put them in the content wherever it fits.
Website architecture
A well-structured website is important as a website laid out in a logical manner will be crawled more effectively by different search engines, and it will also create richer user experiences.
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Site speed
A chunky, slow-loading site frustrates and drives away the visitors. This actually hurts one’s search ranking tool. The confirmed page speed is a ranking factor in the search results.
The minimum speed a site needs is constantly changing. Page load speed is very important for SEO as it is one of the key determining factors for Google’s algorithm. The slow sites turn many visitors away. The fast sites provide a very good user experience for the visitors and Google will rank these sites higher than the slow-loading sites.
The ideal site speed is three seconds or less and it is very important to maintain this speed. Some factors that affect the site speed are too many widgets and plugins, bad server and hosting and heavy use of CSS. Faster pages are more efficient and they provide a much better on-page user experience. One should choose the right hosting service plan and use a CDN network for good site speed.
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Responsive design
Mobile search volume surpassed desktop for the very first time, and in the following years, the number has only grown. More users are on mobile devices, Google followed the logical path and also began optimizing and prioritizing sites with responsive designs in mobile search rankings. The mobile-friendly update impacts the search results that are performed on the mobile devices, and it is still possible to rank in these results without responsive design.
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URL structure
There was a time when URLs played a role in SEO. Several professionals made sure that their keywords were included in web addresses to help them rank higher.
Search engines include the URLs in the overall score. They play a role in the initial ranking of the site. A typical URL consists of the scheme, subdomain, top-level domain, second-level domain and subdirectory. The first part of any URL is called a scheme and it indicates the protocol that the browser must use to request the resource.
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Links
One of the best ways the website you designed works is by establishing expertise, authoritativeness and trustworthiness. Following are the three main types one needs to know about for SEO-
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Internal links
It is the link that directs to another page on the website.
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Outbound links
The outbound links which are also known as external links are the links that point to a site on a different domain.
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Inbound links
These links are sometimes called backlink and these are links from other websites pointing to your page.
Conclusion
The use of images and their descriptions, the use of well-written and original content, good title and description tags, proper format with the appropriate use of headings and subheadings, and carefully-crafted URLs that encompass the most crucial keyword and aren’t too long are the most crucial on-page SEO factors, in our opinion.
It’s time to further optimise your website for search engines now that you know how to improve your on-page SEO.
