According to a survey by BB Mediain the second quarter of 2023, in the regions of Latin America (LATAM); Asia-Pacific (APAC) It is United States & Canada (UCAN) it was identified that the public between 16 and 24 years old are those who consume the most animations.
A list of the 10 most sought after animated series was also released, among the titles we have some animes such as One Piece; Jujutsu Kaisen It is Attack on Titan; in addition to western animations such as Avengers, Adventure Time It is South Park. Check out:
- One Piece
- Mickey Mouse franchise
- United Avengers
- Jujutsu Kaisen
- The Simpsons
- Paw Patrol
- Adventure Time
- Curious George
- South Park
- Attack on Titan
Especially in the UCAN region, this group aged 16 to 24 represents 47% of the public; followed by those between 25 and 34 with 37%. The exception is the Europe, Middle East and Africa (EMEA) region where the main age group that consumes animations are adults between 25 and 34 years old, with 32%.
It is also interesting to note that the 55+ audience continues to be a significant part of those who consume animated series, being represented by 26% in Latin America and 16% of people interviewed in the APAC region. In this last region, anime is a separate category and represents a total of 11% of this age group.
Check out a graph showing the percentage of each age group in the different regions consulted:
Gonzalo Martins, media analyst at BB Media and author of this report, was able to verify that it is wrong to continue considering animations as a product exclusively for children, as this thinking ignores the potential market to be explored:
“It is important, therefore, to abandon the obsolete image of the animation genre as something exclusive to children, as it limits the possibility of enjoying the product of a historically rich discipline and, at the same time, ignores the potential market to be explored with this type of animation. of content.”
All series mentioned are available in Brazil on different platforms such as Crunchyroll; Disney+; HBO Max, among others.