Xbox Game Pass may include a free plan with advertising to play

A Microsoft wants to expand Xbox Game Pass even further, and it looks like the company may be considering an advertising-supported “free” option. The CFO of Xbox, Tim Stuartsuggested this possibility when speaking at the Wells Fargo TMT Summitwhere players would be required to watch advertising in exchange for broadcasting a game for a certain period of time.

At the Wells Fargo TMT Summit, Tim Stuart stated:

For models like Africa, or India, Southeast Asia, maybe places that don’t prioritize the console, you can say, “hey, do you want to watch 30 seconds of an ad and then have two hours of game streaming?”

Africa has, as you know, 50% of the population aged 23 or under, with a growing disposable salary base, everyone with cell phones and mobile devices, and not much high-level disposable salary, in general. So we can adopt our own business models and say, there are millions of players that we would never be able to address, and now we can adopt our business models.

The speech of Stuart at the Wells Fargo TMT Summit also brought out his desire to see the Game Pass at Nintendo Switch It is PlayStation 5.

In recent years, the Game Pass became the most important part of the company’s overall strategy Xbox. The subscription service offers access to many games, including original titles. O Game Pass is also the driver of sales Xbox Series Soffering a cheaper way for newcomers to try out the company’s game library Xbox.