Onegai anime will have Vtuber as the mascot of the streaming platform in Brazil

A Anime Onegaia streaming platform focused on anime for Latin America, released a teaser video on its social networks announcing a live debut on its website. Youtube channel which will be held this Wednesday, the day December 20th, at 9pm (Brazil time) to present its new Brazilian mascot in the form of a vtuber: Kyami.

This is not the first time that the company has used Vtubers as brand spokespeople. In Mexico, the official mascot Nyami G frequently performs live broadcasts as a vtuber with other company mascots, Nina It is Sarahupdating followers on platform news, new titles and interacting with the public.

“We believe that Brazil is a country that has a very particular form of interaction, and vtubers are increasingly gaining popularity and affection from the public. Our intention is to create a deeper bond with our community through Kyami, which, in addition to making announcements and updates on the platform, will also interact with the public as a friend, talking about anime, recommending titles, creating dynamics and collecting comments and comments. insights directly from the public so that we can always improve and deliver an increasingly satisfactory experience, expanding the service to other fronts in the future, comments Isabel Brumenkron, Marketing LEADER (Anime Onegai México).

The new mascot Kyami will broadcast live on the company’s YouTube channel Anime Onegai in addition to participation in short videos on social media and television. The company also revealed that it intends to connect its Vtubers in joint lives for celebrations and connection between audiences and languages, creating content together for all of Latin America.

A Anime Onegai was launched in 2022 as an anime streaming platform in partnership with ANIMEKA LLP – an initiative that encompasses major Japanese entertainment companies such as Shueisha, Tv Tokyo and Toei Animation.

Initially with content in Spanish, the platform has been operating in beta phase in Brazil since October, launching new subtitled and dubbed titles weekly, in addition to establishing partnerships showing its titles on the Play TV television channel and the Band Play application.